SOCIAL MEDIA

Miracle of telecommunication technology has changed the vast world into a global village by interconnecting and transforming the populace into a single community. People are linked to each other via networked computers and internet facilities; they can send and receive text and voice messages, talk to each other, and exchange concepts, ideas, opinions, and beliefs very easily and speedily. Nowadays, social networking applications have empowered the users to connect with each other more frequently than ever.

History
Let us have a look at the history of web services and applications; it will enable us an understanding and insight into the present-day scenario of the technology, as well as an awareness of its long, arduous journey from past to present.
Telegraph was the initial mode of communication; the first message through this technique was sent in 1844. The message was conveyed via a language of symbols and text known and understandable by both: sender and receiver.
CompuServe (CIS) was initially introduced in 1969 as a support network for an insurance company. However, it became first commercial online service provider in US in 1979, and from 80s to 90s, CIS was best known for online chat system and forum.
AOL Instant Messenger was introduced in the market in 1997; it offered lower rates than CIS. Eventually, all users started shifting to AOL ISP. In 1997, CIS was sold to AOL, who then offered low-cost dialup Internet Service Provider facilities, called CompuServe Dialer.
It is said that military technology is always years, and sometimes decades, ahead of technology provided to public on commercial basis. Advanced Research Projects Agency Network (ARPANET) was a Defense Department project to connect universities on a proto-internet. The first intended message was sent to Stanford Research Institute in 1969, though message was not received perfectly. In 1982, APRANET was the first network to use TCP/IP protocol; it was considered a significant step forward.
In February 1978, the first public bulletin board system (BBS) started to work online; users used to pay for long distance phone calls. Though it was not cheap at that time, it was an important stride towards residential internet services.
Usenet community was introduced in 1979 and is responsible for introducing online terms such as FAQs, spam, and threaded conversations.
In 1980s, LISTSERV promoted electronic mailing and is still in use in its novel form.

Chat and blogging

Internet Relay Chat (IRC) is a text-based messaging technology/ protocol and pillar of numerous chat consumers nowadays; it was created in 1988. In 1997, AOL’s instant messenger was brought into light for real-time chat, voice message and transfer of files. In 1999, LiveJournal came into existence and conquered the blogging market. Xanga brought purpose for films and book reviews on blogging platform.

Early Services

Napster, introduced in 1999, was mainly an electronic music distribution platform for sharing digital audio files, mainly songs, encoded in MP3 format. Napster’s history is intertwined inseparably to copyright controversy in music industry; it was forced to restrict its access to copyright materials only.
In 2002, Friendster was launched by a Canadian Programmer Jonathan Abrams. It was an early app like Facebook. However, it did not gain popularity due to its instability; people could not log in to the app for 02 years.
MySpace was introduces in 2004. It was a networking app to connect to family and friends, and was very popular initially. But its popularity and business came down drastically due to mismanagement and strategic blunders.
In 2003, LinkedIn was introduced in the market. Instead of social networking, LinkedIn facilitates business and employment-oriented networking through synchronization of address books to the service.
Flicker was launched in 2004. Users can connect to make friends, follow friends ‘activities, upload photos, join groups, and send messages.
Nowadays, Facebook is the biggest name in the social networking world. It was also launched in 2004, and was initially created by Mark Zuckerberg to connect university students and faculty members. The features have kept on improving since then such as uploading photos and videos, Likes, online gaming apps, events, private messaging etc.
YouTube, a popular video platform, was launched in 2005. The website developed rapidly, with almost 20 million monthly visitors by the summer of 2006. Users could quickly and easily upload and share video content with friends, and it is an especially popular used by teenagers.

REFERENCES
1. https://www.dailydot.com/debug/history-of-social-media/
2. https://www.fastcompany.com3046194/a -brief-history-of-aol https://www.fastcompany.com/3046194/a-brief-history-of-aol
3. History of Napster: https://www.lifewire.com
4. https://en.wikipedia.org/wiki/LinkedIn

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